Eudes Canuto joined SAP in 2010 in the area of SAP PLM consulting as a business development manager based in Chicago, Illinois. He holds a BSc. in computer science from the Universidade Federal de Pernambuco (Brazil) and a MSc. in software technology from the Stuttgart University of Applied Sciences (Germany). Before joining SAP, Mr. Canuto was as a software developer and then moved to a SAP PLM consulting role at CENIT AG. He worked for many years as a project manager and solution architect in several international SAP PLM customer projects with focus on discrete industries. Mr. Canuto is the SAP PLM practice lead for the R&D/engineering team in North America, leading the business development activities for the services organization. In addition, Mr. Canuto is responsible for the concept and build of the SAP Model Company for R&D/engineering and sustainability and has contributed to the development of the SAP PLM standard solutions.

Dr. Bernd Daum joined SAP in 2001 in the area of SAP PLM consulting; he is primarily active in the automotive and mechanical engineering industries. After completing his engineering studies, he earned his doctoral degree at the Technical University of Darmstadt in the department of computer integrated design with Prof. Dr.-Ing R. Anderl. After joining SAP AG, he was responsible for product structure and change management implementation projects in major OEMs in the automotive industry. Since the introduction of SAP PLM 7.0, he has helped customers in different industries as a solution architect, and has played a key role in building the SAP Model Company for R&D/engineering.

Michael Rödel has been working in different SAP PLM roles at SAP since 2004. After graduating with a degree in information systems at Leipzig University, he worked in development for Integrated Product and Process Engineering (iPPE) and SAP PLM 7.0. In his role as a solution architect, he has supported numerous SAP customers in the automotive industry, implementing product development solutions and establishing an SAP portfolio of PPM consulting solutions. Mr. Rödel has also worked at Mieschke Hofmann und Partner (MHP) on variant configuration and product structure management, which has deepened his knowledge in these processes and tools.